From Community Chaos to a Scalable System

Community-first web3 agencies live in Discord and Telegram.

When communities are core to client value, engagement mechanics, narrative reporting, and contributor recognition are not “nice to have.” They are the product. But as the number of clients grows, community operations quickly become fragile. Signal gets buried. Rewards become subjective. Key contributors are missed and churn increases. Reporting and interpretation consume senior time.

Aartoo is built for this exact problem.

Who Is CoinEasy?

CoinEasy is a Korea-based web3 GTM, education, and community agency helping global web3 projects enter and activate the Korean market.

For CoinEasy, community management is not an add-on service. It is central to how they deliver value. Korean web3 communities are high-signal, high-expectation, and always-on. Clients expect visible engagement, clear contributor incentives, and ongoing insight into what their community is thinking and doing.

That expectation shaped how CoinEasy operates and exposed the limits of manual community workflows.

The Problem: Community Ops Didn’t Scale

Before Aartoo, CoinEasy faced a familiar agency problem. The work mattered, but the process didn’t scale.

Engagement Was Manual and Fragile

Rewards and contributor recognition required constant judgement calls. Identifying who was adding real value versus who was generating noise took senior team attention. Each client community behaved differently, making it hard to systematise incentives across accounts.

Insights Were Trapped in Chats

Important feedback, excitement, and frustration lived inside Discord and Telegram threads. Surfacing it required manual reading and interpretation. There was no fast, repeatable way to turn conversation into insight.

Reporting Was a Bottleneck

Client reporting depended on manually extracting insights and rewriting them into human language. This limited consistency and capped how many communities each team member could reasonably support.

The result was business drag. Senior team members spent time doing low-leverage work. Community count per manager hit a ceiling. Scaling meant adding people, not improving systems.

Why CoinEasy Chose Aartoo

CoinEasy didn’t need another dashboard.

They needed a system they could trust to surface the right signals across every client community.

Specifically, they were looking for:

• A way to cut through Discord and Telegram noise quickly without missing signals

• Insights to be surfaced automatically without living in Discord and Telegram

• Reward recommendations reliable enough to accept at scale

• Reporting output they could pass directly to clients

Aartoo fits because it behaves less like analytics software and more like a junior community strategist the team could trust. It surfaced signal in human language, adapted to each community’s norms, and reduced the need for constant manual judgement.

How CoinEasy Uses Aartoo Day to Day

Aartoo augments CoinEasy’s team by handling signal detection and synthesis, allowing humans to focus on judgement, tone, and strategy. This is where Aartoo stopped being a tool and became infrastructure.

Rewards as a System, Not a Guessing Game

CoinEasy uses Aartoo’s reward recommendations across all client communities. They trust the recommendations enough to accept them wholesale, with minimal manual review. Rewards became consistent, defensible, and scalable.

Aartoo provides reward recommendations, while final responsibility and communication remain with CoinEasy.

Reporting in Human Language

CoinEasy reviews Aartoo’s summaries of key topics, excitement, and frustration and uses that language directly in internal and client-facing reports. Instead of dashboards or raw metrics, clients receive clear narratives about what is happening in their communities and why it matters.

Language matters. CoinEasy prefers insight they can explain, not charts they need to interpret.

One Workflow Across Many Communities

The same Aartoo-driven workflow runs across 15+ client communities. New clients do not introduce new processes, only new inputs. Aartoo becomes shared context for the entire team, reducing handoffs and context switching.

Results

Operational Impact

• ~30–40% reduction in manual community moderation time per week, driven by auto-surfaced conversations and reduced Telegram scanning

• Faster reward workflows, allowing the team to move from batch-style rewards to more frequent, timely micro-rewards

• Lower cognitive load for community managers, with less manual judgement and context switching required

Headcount Leverage

• With the same team size, CoinEasy now supports 1.5–2× more community activity, including parallel campaigns, AMAs, quizzes, and reward programmes

• New client communities no longer require new processes or additional operations headcount

Community Health Signals

While CoinEasy does not share raw engagement metrics publicly, they observed:

• A higher ratio of meaningful replies versus spam or one-liners

• More repeat contributors showing up consistently over time

• Improved sentiment during campaigns, with less frustration around reward fairness and recognition

What This Means for Other Agencies

If you are:

• Managing multiple web3 communities

• Using rewards to drive engagement

• Spending senior time on reporting and interpretation

Then CoinEasy’s workflow is not an edge case. It is a preview.

Aartoo doesn’t replace community managers.

It replaces the fragile, manual systems that keep agencies from scaling.

Noise → Signal → Action

That is how CoinEasy runs its business today.

See how community-first agencies operate on Aartoo.

Understand your communities without reading thousands of messages.

Turn community management into a repeatable system.